Creative Director building visual systems, AI workflows, and interactive experiences across brand, product, and emerging technology.

👋 Hi, I’m Minjin Kang, a Creative Director and Creative AI Systems Leader working across brand, product, emerging technology, and interactive experiences.

At Microsoft, I help move generative AI from experimentation into real creative production by shaping AI native tools, workflows, and brand systems that help teams move faster without lowering the creative bar.

I’ve worked with Apple, Adobe, Airbnb, and NVIDIA, and led 0 to 1 product initiatives for Space Runners across AI tools, spatial interfaces, and interactive commerce environments.

My work combines creative direction, systems design, and hands on prototyping to help teams turn generative AI into scalable creative workflows.

Areas of Expertise

  • Creative AI Systems

    Building AI native tools, workflows, and frameworks that help creative teams move from experimentation to production.

  • Visual & Brand Systems

    Designing scalable visual languages and brand guardrails that keep creative output consistent across teams and formats.

  • Emerging Technology Experiences

    Creating interactive experiences across AI, spatial interfaces, real-time 3D, and immersive product storytelling.

  • Creative Workflow Innovation

    Turning experimental tools into practical workflows that teams can adopt, repeat, and scale.

  • Cross-Functional Adoption

    Partnering with design, product, engineering, and leadership teams to move new systems from prototype to everyday practice.

  • Scalable Creative Production

    Helping teams move faster without lowering the creative bar through reusable systems, clear guardrails, and production-ready frameworks.

Selected Works

Spaceverse: Interactive Fashion Platform

System Degisn | Motion Strategy | Cross-Brand UI Logic

Balmain Sneaker Collection Launch

Story-driven UI | Real-Time Interaction | Physital Flow

AI-Powered Fashion Design Platform

First-Time User Flow | Motion-led UX | AI Interaction Framework

Adobe Substance 3D

Creative Direction | 3D Design | Innovative Digital Tools

Go Near Project, Airbnb

Creative Direction | 2D & 3D Design | Brand Storytelling

Virtual Human project - IMMA

Creative Direction | 2D & 3D Design | Innovative | Immersive

IF Design Award 2024

Creative Direction | 360° Campaign | Brand Storytelling

Merging 2D and 3D Design

Visual Storytelling | Innovative Digital Tools | 2D & 3D Design

Oppo Mobile - 3D wallpaper (Ray Tracing)

Creative Direction | Real-Time Rendering | Device-Aware Motion Behavior

Rosewood hotel group

Brand Storytelling | Immersive Experience | 2D & 3D Design

Hyundai department store

Brand Storytelling | Immersive Experience | 2D & 3D Design

Adobe Dimension - 3D Workflow and Product Engagment

3D Creation Flow | UX Simplification | Visual Tool Feedback Loops

Alllure magazine

Visual Storytelling | Immersive Experience | 2D & 3D Design

Tamara Mellon

Brand Storytelling | Immersive Experience | 2D & 3D Design

Vogue Singapore

Brand Storytelling | Immersive Experience | Innovative

WOOJOO_AI-Made Human

Brand Storytelling | Immersive Experience | Innovative

Refy Beauty: Cohesive Retail & Digital Brand Experience

Retail & Digital experience | 360° Campaign | 2D & 3D

Adobe Make It 2024: AI Design Keynote

AI-Driven Design & Emerging Technologies

Taking Shape: Digital to Reality

Creative Direction | 2D & 3D Design | Innovative | Immersive

Apple iMac Performance Showcase

2D & 3D Design | Innovative Digital Tools

Virtual Shopping Experience

Real-Time Product Access | Multi-Brand UI Scalability | Interaction Consistency

Awards & Recognitions

Client list