Creative Director building AI-native creative systems that transform how ideas are imagined, made, and scaled.

👋 I’m Minjin Kang, a Creative Director working across creativity, AI, and emerging technology. I design creative systems that turn new capabilities into practical ways of working — from AI-powered workflows and tools to scalable visual systems and production models.

At Microsoft, I lead Creative AI initiatives focused on moving generative AI from experimentation into real creative practice. My work connects creative direction, systems thinking, and hands-on prototyping to build new ways for creative teams to work, create, and scale.

My broader experience spans Apple, Adobe, Airbnb, NVIDIA, and early-stage technology companies, where I’ve led 0→1 products and creative initiatives across design, motion, spatial interfaces, and interactive experiences.

Areas of Expertise

  • Creative AI Systems

    Building AI native tools, workflows, and frameworks that help creative teams move from experimentation to production.

  • Visual & Brand Systems

    Designing scalable visual languages and brand guardrails that keep creative output consistent across teams and formats.

  • Emerging Technology Experiences

    Creating interactive experiences across AI, spatial interfaces, real-time 3D, and immersive product storytelling.

  • Creative Workflow Innovation

    Turning experimental tools into practical workflows that teams can adopt, repeat, and scale.

  • Cross-Functional Adoption

    Partnering with design, product, engineering, and leadership teams to move new systems from prototype to everyday practice.

  • Scalable Creative Production

    Helping teams move faster without lowering the creative bar through reusable systems, clear guardrails, and production-ready frameworks.

Selected Works

Microsoft Creative AI Studio

Creative Direction | Creative AI Systems | Workflow Innovation

Spaceverse: Interactive Fashion Platform

System Design | Motion Strategy | Cross-Brand UI Logic

Balmain Sneaker Collection Launch

Story-driven UI | Real-Time Interaction | Physital Flow

AI-Powered Fashion Design Platform

First-Time User Flow | Motion-led UX | AI Interaction Framework

Adobe Substance 3D

Creative Direction | 3D Design | Innovative Digital Tools

Go Near Project, Airbnb

Creative Direction | 2D & 3D Design | Brand Storytelling

Virtual Human project - IMMA

Creative Direction | 2D & 3D Design | Innovative | Immersive

IF Design Award 2024

Creative Direction | 360° Campaign | Brand Storytelling

Merging 2D and 3D Design

Visual Storytelling | Innovative Digital Tools | 2D & 3D Design

Oppo Mobile - 3D wallpaper (Ray Tracing)

Creative Direction | Real-Time Rendering | Device-Aware Motion Behavior

Rosewood hotel group

Brand Storytelling | Immersive Experience | 2D & 3D Design

Hyundai department store

Brand Storytelling | Immersive Experience | 2D & 3D Design

Adobe Dimension - Product Engagment

3D Creation Flow | UX Simplification | Visual Tool Feedback Loops

Alllure magazine

Visual Storytelling | Immersive Experience | 2D & 3D Design

Tamara Mellon

Brand Storytelling | Immersive Experience | 2D & 3D Design

Vogue Singapore

Brand Storytelling | Immersive Experience | Innovative

Refy Beauty: Cohesive Retail & Digital Brand Experience

Retail & Digital experience | 360° Campaign | 2D & 3D

Adobe Make It 2024: AI Design Keynote

AI-Driven Design & Emerging Technologies

Taking Shape: Digital to Reality

Creative Direction | 2D & 3D Design | Innovative | Immersive

Apple iMac Performance Showcase

2D & 3D Design | Innovative Digital Tools

Virtual Shopping Experience

Real-Time Product Access | Multi-Brand UI Scalability | Interaction Consistency

Awards & Recognitions

Client list