Go near, AIRBNB
Airbnb’s visual campaign for their website
The Client: Aibnb
Overview: Led the creative direction and development of high-fidelity 3D environments for Airbnb. This project aimed to elevate the brand’s visual storytelling by creating immersive virtual spaces that blend functionality with aesthetic appeal.
Creative Process:
Concept Development: Collaborated closely with Airbnb’s marketing team to understand their vision and objectives, translating them into innovative 3D concepts that resonate with diverse audiences.
3D Design & Modeling: Utilized advanced 3D tools to create photorealistic virtual environments that showcased Airbnb’s offerings in a visually captivating way. Each space was designed to evoke a unique atmosphere, reflecting the diverse locations and experiences available on the platform.
The Objective :To create visually compelling artwork highlighting the new iMac's performance capabilities, aligning with Apple's brand and engaging the audience.
User Experience:
Focused on creating intuitive and engaging interfaces that enhance user interaction within the virtual spaces, making it easy for users to explore and engage with Airbnb’s offerings.
The result and impact:
The project significantly increased user engagement and brand interaction, receiving positive feedback from both Airbnb and its users. The visually compelling 3D environments set a new standard for digital hospitality experiences.