REFY Beauty Store Activation at Selfridges – Immersive Retail Event
Overview
In 2024, I collaborated with Refy Beauty on two groundbreaking projects that pushed the boundaries of beauty retail and customer engagement. The first project involved designing and installing Refy’s debut experiential beauty retail space at Selfridges, combining seasonal aesthetics with immersive storytelling. The second was the creation of the Refy World Royalty Program campaign, a digital initiative that enhanced customer loyalty through engaging visuals and seamless user experiences.
Project 1: Experiential Retail Space at Selfridges
Challenge
To design Refy’s first-ever immersive retail space that would stand out in Selfridges, a globally renowned department store. The space needed to reflect Refy’s brand ethos while providing an engaging experience for customers.
Approach
• Developed three distinct seasonal themes: summer, fall, and winter, using tailored materials, lighting, and textures to create a dynamic and memorable shopping experience.
• Designed a spatial storytelling framework that connected Refy’s innovative products with the aesthetics of each season.
• Collaborated closely with production teams to ensure precision in fabrication and installation while staying true to Refy’s minimalist and contemporary identity.
Results
The experiential space attracted significant foot traffic and became a standout feature within Selfridges, positioning Refy as a leader in beauty retail innovation. Customers praised the seamless blend of aesthetic design and functional product presentation.
Project 2: Refy World – Royalty Program Campaign
Challenge
To create a digital campaign for the Refy World Royalty Program that would deepen customer loyalty, drive engagement, and reflect the brand’s bold yet elegant design philosophy.
Approach
• Developed creative assets and campaign visuals that aligned with Refy’s branding, blending minimalist aesthetics with vibrant interactive elements.
• Designed a user-friendly experience for the Royalty Program, featuring personalized rewards and exclusive content.
• Collaborated on crafting the storytelling and visual language that emphasized customer loyalty and community building.
Results
The campaign significantly boosted customer engagement with the Royalty Program, fostering a strong sense of loyalty and trust. It reinforced Refy’s presence in the digital space and strengthened its bond with its global audience.