REFY Beauty – Creating Seamless Brand Experiences
Creating immersive brand experiences through storytelling and seamless design across physical and digital platforms
Project Overview
Since 2024, I’ve been collaborating with Refy Beauty on a series of immersive projects designed to enhance customer engagement and elevate the brand’s presence in both retail environments and digital media. The first project involved designing and installing Refy’s debut experiential beauty retail space at Selfridges, combining seasonal aesthetics with immersive storytelling. The second was the creation of the Refy World Royalty Program campaign, a digital initiative that enhanced customer loyalty through engaging visuals and seamless user experiences.
Project 1: Immersive Retail Experience: Refy Space at Selfridges
Challenge
To design Refy’s first-ever immersive retail space that would stand out in Selfridges, a globally renowned department store. The space needed to reflect Refy’s brand ethos while delivering an engaging, dynamic experience for customers.
Our first major initiative involved creating this experiential retail environment, a project aimed at showcasing seasonal storytelling and crafting a visually captivating journey for visitors.
Approach
• Seasonal storytelling: We developed distinct seasonal themes—summer, fall, and winter—to create a fresh and memorable atmosphere throughout the year.
• Immersive spatial design: I worked with production teams to ensure every detail—lighting, textures, and product displays—aligned with Refy’s brand ethos.
• Cross-functional collaboration: The precision in design and execution turned the activation into a standout feature, attracting significant foot traffic and positioning Refy as an innovator in beauty retail.
Results
The experiential space attracted significant foot traffic and became a standout feature within Selfridges, positioning Refy as a leader in beauty retail innovation. Customers praised the seamless blend of aesthetic design and functional product presentation.
Project 2: Refy World – Royalty Program Campaign
Challenge
In parallel, I led the creative direction for Refy World, a loyalty-driven digital campaign designed to foster long-term customer relationships.
Approach
• Unified storytelling: The campaign’s visuals and interactive elements were designed to reflect the same cohesive narrative found in Refy’s Selfridges retail space, ensuring consistency across all touchpoints.
• Personalized engagement: We developed exclusive digital rewards and custom interactive features that strengthened customer loyalty and encouraged long-term engagement.
• Cross-platform success: This approach successfully reinforced Refy’s brand presence, earning positive feedback from both physical visitors and digital users who experienced a unified brand journey.
• Tech integration: We leveraged 3D rendering and interactive design platforms to ensure brand consistency across multiple digital channels.
Results
The campaign significantly boosted customer engagement with the Royalty Program, fostering a strong sense of loyalty and trust. It reinforced Refy’s presence in the digital space and strengthened its bond with its global audience. These projects demonstrated the power of cross-platform storytelling, spatial design, and user experience innovation in crafting cohesive brand experiences.
HERE MORE STORIES
Pending publishment due to confidentiality!
Because of the confidential nature of the work, I can't publicly share artifacts from my design process, but I'd be happy to show them to you in person if you'd like.
Feel free to reach out.