Overview

At Adobe Make It 2024, I had the privilege of representing NVIDIA Korea to discuss how NVIDIA Omniverse and Adobe AI tools are redefining the creative landscape through Generative AI and global 3D collaboration. Speaking to an audience of over 1,000 creatives, I explored the transformative potential of these technologies and how they empower designers to innovate and thrive in an evolving creative market.

This session demonstrated how Adobe’s advancements in Generative AI are poised to shape the industry by enabling faster iteration, automated workflows, and elevated creativity. Paired with NVIDIA Omniverse, these tools allow global teams to collaborate seamlessly, unlocking new possibilities in immersive storytelling, gaming, and virtual environments.

Key Highlights

1. Adobe’s Role in the Generative AI Revolution

• Highlighted how Adobe is at the forefront of the Generative AI market, introducing tools like Adobe Firefly to simplify and accelerate creative workflows.

• Discussed how AI tools in Photoshop, Illustrator, and Premiere Pro can help creatives generate concepts, edit designs, and streamline production with precision and ease.

• Explored Adobe’s vision for combining human creativity with AI automation to expand the creative potential for professionals across industries.

2. Utilizing Generative AI as a Creative

• Demonstrated practical applications of Generative AI tools for concept generation, automating repetitive tasks, and enhancing design quality.

• Showcased examples of how Audio2Face, Adobe Firefly, and Omniverse can be used together to create immersive 3D environments, personalized content, and interactive storytelling experiences.

• Provided actionable tips for creatives on incorporating these tools into their daily workflows to focus on innovation and high-value tasks.

3. Driving Global Collaboration with NVIDIA Omniverse

• Showed how Omniverse enables real-time collaboration across geographies and tools, integrating platforms like Maya, Blender, and Cinema 4D into a unified workflow.

• Explained how combining Omniverse’s collaborative power with Adobe’s AI tools enhances the efficiency of 3D teams, enabling faster iterations and reduced production timelines.

• Highlighted use cases where Omniverse optimized workflows for gaming, film, and immersive retail projects.

4. The Future of Creativity in the Generative AI Era

• Discussed how Adobe AI tools and NVIDIA Omniverse are shaping the next generation of creative industries by blurring the lines between imagination and execution.

• Provided insights into emerging trends in AI-driven creativity, emphasizing the role of creatives as visionaries who leverage these tools to elevate their storytelling and design processes.

•Encouraged attendees to adopt a growth mindset, seeing AI as a collaborative partner rather than a replacement for human creativity.