APPLE Campaign promotion | Apple

The Client: APPLE

Project Brief: Created promotional artwork for Apple's campaign during the April 2021 event. The artwork demonstrated the new iMac's performance, specifically its capability to handle massive 100-megapixel photos in Lightroom.

Creative Process:

Concept Development:

  • Conducted brainstorming sessions to generate ideas that would effectively showcase the iMac's performance.

  • Created mood boards and initial sketches to visualize the concept.

  • Developed the concept of using high-resolution photography to demonstrate the iMac’s capabilities in a real-world scenario.

The Objective :To create visually compelling artwork highlighting the new iMac's performance capabilities, aligning with Apple's brand and engaging the audience.

Design and Execution:

  • Created the final high-resolution photo that would be used in the event.

  • Iterated designs based on feedback from Apple to ensure the final artwork met their standards.

  • Ensured the photo was optimized for display during the event to showcase the iMac's 85% faster performance compared to 21.5-inch iMac models.

The result and impact:

  • Received positive feedback from Apple and the audience for the compelling visual demonstration.

  • Increased viewer engagement during the event, with a notable focus on the iMac's performance segment.

  • Contributed to the overall success of the event by highlighting a key selling point of the new iMac.