Award -Winning Creative director & Multidisciplinary artist

Minjin Kang is a New York-based Creative Director with over 12+ years of experience in shaping brands and crafting compelling visual narratives.

Specializing in immersive design and innovative storytelling, Minjin has worked with global brands such as Apple, Adobe, and Hyundai, delivering unique and impactful experiences across multiple platforms. Her expertise spans 2D/3D design, UI/UX, and strategic brand development, bringing creative visions to life through powerful, cross-functional collaboration.

Areas of Expertise

  • Creative Direction & Leadership

    Experienced in guiding cross-functional teams to deliver immersive, high-impact campaigns across digital fashion, 3D, and AI-driven experiences for global brands.

  • Brand Storytelling

    Skilled in creating narrative-driven campaigns for Apple, Adobe, and Hyundai that elevate brand identity with impactful, globally resonant visuals.

  • 2D & 3D Design Mastery

    Expert in crafting immersive visuals, with award-winning work like the Noroo Paint project, merging innovation with compelling brand experiences.

  • UI/UX & Interactive Design

    Designs engaging, user-centered experiences, exemplified by the globally sold-out Balmain Unicorn Sneaker Collection interactive project.

  • Innovative Digital Tools

    Integrates generative AI and advanced 3D modeling to streamline workflows, enhance design precision, and boost brand engagement across multiple platforms.

Works

Apple Marketing Campaign

2D & 3D Design | Innovative Digital Tools

Fashion metaverse

Creative Direction | Branding | Immersive Experience

Balmain x Space Runners Sneaker Launch

Creative Direction | Branding | Immersive Experience

AI-Powered Fashion Design Platform

Creative Direction | UI/UX & Interactive Design | Innovative

Adobe Substance 3D

Creative Direction | 3D Design | Innovative Digital Tools

Go Near Project, Airbnb

Creative Direction | 2D & 3D Design | Brand Storytelling

Virtual Human project - IMMA

Creative Direction | 2D & 3D Design | Innovative | Immersive

IF Design Award 2024

Creative Direction | 2D & 3D Design | Brand Storytelling

Merging 2D and 3D Design

Visual Storytelling | Innovative Digital Tools | 2D & 3D Design

Oppo Mobile - 3D wallpaper

Creative Direction | 2D & 3D Design | Innovative | Immersive

Rosewood hotel group

Brand Storytelling | Immersive Experience | 2D & 3D Design

Kakao Entertainment

Brand Storytelling | Immersive Experience | Innovative

ADEAM NYFW 21 VIrtual runway

Creative Direction | 2D & 3D Design | Innovative | Immersive

Taking Shape - Adobe Substance

Creative Direction | 2D & 3D Design | Innovative | Immersive

Hyundai department store

Brand Storytelling | Immersive Experience | 2D & 3D Design

Adobe Tutorial

Visual Storytelling | Innovative Digital Tools | 2D & 3D Design

Alllure magazine

Visual Storytelling | Immersive Experience | 2D & 3D Design

Tamara Mellon

Brand Storytelling | Immersive Experience | 2D & 3D Design

Vogue Singapore

Brand Storytelling | Immersive Experience | Innovative

All Things Go - Music Festival

Visual Storytelling | 2D & 3D Design

WOOJOO_AI-Made Human

Brand Storytelling | Immersive Experience | Innovative

Virtual Shopping Experience

Creative Direction | 2D & 3D Design | Innovative | Immersive

REFY Beauty Store Activation at Selfridges – Immersive Retail Event

Retail & Digital experience | Visual Storytelling | 2D & 3D

Adobe Make It 2024 Keynote with NVIDIA Korea– Global Design Presentation: Transforming with AI

  • Recipient of the IF Design Award 2024 for excellence in design innovation. Recognized for leading the Noroo Paint ‘COVER ALL’ project, which merges creativity with visual impact to set new standards in 3D visual design.

  • Public Vote Winner for Visualization of the Year in the Dezeen Awards 2021, recognized for setting new visual standards in design through creative and impactful 3D work.

Awards & Recognitions

Client list